Act-On deliverability helps marketers avoid spam boxes, comply with 2024 email authentication rules
Act-On Software has partnered with customers for 15 years, guiding them through healthy email deliverability practices. As mailbox providers like Google and Yahoo tighten requirements in 2024, Act-On is again ahead of the curve to help marketers achieve email deliverability success.
Act-On Data Lake offers smooth data sharing for marketers to better engage target audiences
The Act-On Data Lake allows for seamless data sharing across platforms, helping marketers master targeted audience segmentation with the help of AI and marketing automation.
Act-On now includes direct mail as channel in its omnichannel marketing automation
Customers can now send direct mail offerings through Act-On automated programs and 3rd party vendors (IgnitePost, Sendoso, and Postal.io).
Act-On Software launches Advanced Analytics with AI to provide most powerful analytics in a Marketing Automation Platform
Act-On’s new AI-Powered Advanced Analytics package goes beyond standard marketing reports to provide a powerful and flexible, custom analytics package with Natural Language Processing insights.
Act-On Software collaborates with Intel to accelerate AI audience insights to market
Act-On Software and Intel’s AI & Machine Learning Software Portfolio have developed some of the most advanced audience segmentation analytics tools. Leadership at both companies will present the collaborative effort and results at the Intel Innovation Conference in Sept 2023.
Act-On launches AI Predictive Lead Score for marketers to target strongest customer leads
Act-On Software is releasing Act-On AI Predictive Lead Score, a feature to help marketers narrow the marketing funnel and hone in on the strongest leads. This is part of Act-On’s ongoing multi-year plan to deliver AI features that enhance marketing effectiveness and drive exponential efficiency for marketers.
Act-On AI joins the chat, integrates ChatGPT to boost marketing automation email efficiency
Act-On Software, a leading marketing automation platform, is launching AI Create to help marketers generate efficient, compelling email content.
Act-On Software becomes HIPAA compliant, adding to existing international security certification
The marketing automation platform’s HIPAA and ISO 27001 certifications provide next-level information security for customers across all industries, including health care. PORTLAND, Ore. — Jan. 25, 2023 — Act-On Software has earned HIPAA compliance, adding to the marketing automation platform’s robust information security standards. This compliance ups Act-On’s competitive advantage over other marketing automation platforms. […]
‘We’re better together:’ Act-On invests in partners, elevating sales and marketing opportunities for countless companies
Act-On is broadening its partner programs, empowering more businesses to collaborate in sales, marketing and product integration. PORTLAND, Ore. — Jan. 10, 2023 — Act-On Software is expanding its collaborative initiatives through the newly launched Partner-On Program. Act-On’s existing partner ecosystem already includes 100+ stellar companies that work to sell and market each other’s products, […]
Act-On Software combats houselessness, food insecurity and STEM inequity this holiday season
This holiday season, Act-On Software is matching $10,000 of employee contributions to organizations that make a difference across the US and UK.
GeekWire: Act-On Raises $20M
Growth marketing automation platform Act-On Software raised $20 million in equity and debt. The company, based in Portland, OR., aims to help companies generate more revenue and higher customer lifetime value from their users. Read more…