Act-On deliverability helps marketers avoid spam boxes, comply with 2024 email authentication rules
Act-On Software has partnered with customers for 15 years, guiding them through healthy email deliverability practices. As mailbox providers like Google and Yahoo tighten requirements in 2024, Act-On is again ahead of the curve to help marketers achieve email deliverability success.
Act-On Data Lake offers smooth data sharing for marketers to better engage target audiences
The Act-On Data Lake allows for seamless data sharing across platforms, helping marketers master targeted audience segmentation with the help of AI and marketing automation.
Act-On now includes direct mail as channel in its omnichannel marketing automation
Customers can now send direct mail offerings through Act-On automated programs and 3rd party vendors (IgnitePost, Sendoso, and Postal.io).
Act-On Software launches Advanced Analytics with AI to provide most powerful analytics in a Marketing Automation Platform
Act-On’s new AI-Powered Advanced Analytics package goes beyond standard marketing reports to provide a powerful and flexible, custom analytics package with Natural Language Processing insights.
Act-On Software collaborates with Intel to accelerate AI audience insights to market
Act-On Software and Intel’s AI & Machine Learning Software Portfolio have developed some of the most advanced audience segmentation analytics tools. Leadership at both companies will present the collaborative effort and results at the Intel Innovation Conference in Sept 2023.
Act-On launches AI Predictive Lead Score for marketers to target strongest customer leads
Act-On Software is releasing Act-On AI Predictive Lead Score, a feature to help marketers narrow the marketing funnel and hone in on the strongest leads. This is part of Act-On’s ongoing multi-year plan to deliver AI features that enhance marketing effectiveness and drive exponential efficiency for marketers.
Act-On AI joins the chat, integrates ChatGPT to boost marketing automation email efficiency
Act-On Software, a leading marketing automation platform, is launching AI Create to help marketers generate efficient, compelling email content.
Act-On Software becomes HIPAA compliant, adding to existing international security certification
The marketing automation platform’s HIPAA and ISO 27001 certifications provide next-level information security for customers across all industries, including health care. PORTLAND, Ore. — Jan. 25, 2023 — Act-On Software has earned HIPAA compliance, adding to the marketing automation platform’s robust information security standards. This compliance ups Act-On’s competitive advantage over other marketing automation platforms. […]
‘We’re better together:’ Act-On invests in partners, elevating sales and marketing opportunities for countless companies
Act-On is broadening its partner programs, empowering more businesses to collaborate in sales, marketing and product integration. PORTLAND, Ore. — Jan. 10, 2023 — Act-On Software is expanding its collaborative initiatives through the newly launched Partner-On Program. Act-On’s existing partner ecosystem already includes 100+ stellar companies that work to sell and market each other’s products, […]
Act-On Software combats houselessness, food insecurity and STEM inequity this holiday season
This holiday season, Act-On Software is matching $10,000 of employee contributions to organizations that make a difference across the US and UK.
Act-On users: Marketing Automation Network boosts efficiency and branding consistency, making it easier and more affordable to manage multiple groups
Marketing is evolving, and marketers who use Act-On’s Marketing Automation Network say it makes their work easier and more successful. PORTLAND, Ore. – Nov. 22, 2022 – Demand to scale marketing and drive efficiency is through the roof, and some platforms stand out from the others to meet marketers’ needs. Act-On Software users say one […]
Act-On Software names new Chief Customer Officer, growing customer support strategy in marketing automation
Jeff Coleman joined Act-On Software as Chief Customer Officer in 2022, bringing years of tech experience.
Strong customer reviews earn Act-On Software top industry rankings for marketing automation in enterprise categories
Hundreds of positive Act-On client reviews contributed to high rankings in reports by G2 and Constellation Shortlist, highlighting leaders in the marketing automation industry. PORTLAND, Oregon, October 3, 2022 — Act-On Software, the only pure-play marketing automation platform, has earned top rankings in multiple G2 enterprise reports, thanks to hundreds of customer reviews praising Act-On’s products and […]
Marketing Automation Stats, Putting Marketers In The Driver’s Seat
With a refreshed vigor, UX enhancements and new innovations, the marketing automation disrupter goes toe-to-toe with the likes of Marketo and Pardot, who have abandoned and disenfranchised their customers Portland, Ore. — June 23, 2022: Act-On Software, the only pure-play marketing automation platform, today announced an unparalleled focus on serving marketers who have been forgotten […]
Research shows that over 50% of marketers aren’t getting what they need from their marketing automation platform
London, UK – 26 January 2022, With individualisation and dynamic engagement the watchwords for 2022, marketers are demanding more from their marketing automation platforms with improved user experience (UX) for ease of use, additional tech-stack integrations, and automated updates to new compliance requirements cited as mission critical needs. New research by Act-On, the leading growth […]
Act-On Unveils 2022 Marketing Predictions
The marketing automation leader anticipates major changes to the ways data is used, revamped digital engagement strategies, and dynamic centralized tools Portland, Ore. — January 19, 2022: Act-On Software, the leading growth marketing automation platform, today unveiled its predictions for the marketing industry in 2022. Marketing practices are ever evolving, but Act-On believes the following […]
Act-On Software Works With Zendesk to Provide Seamless Marketing Automation to Zendesk Sell
The native integration adds Act-On’s powerful marketing automation solution to Zendesk’s industry-leading sales CRM offering Portland, OR — September 21, 2021 — Act-On Software, the leading growth marketing automation platform, today announced a new, native CRM integration that will provide Zendesk Sell users with access to Act-On’s extensive marketing automation technology. Act-On is now unique […]
Act-On Software Named to Constellation ShortList for B2C and B2B Marketing Automation Excellence
PORTLAND, Ore., Sept 7, 2021— Act-On Software, the leading growth marketing automation platform, today announced it was one of two vendors named to the Constellation ShortList™ for both B2C Marketing Automation and B2B Marketing Automation in Q3 2021. The technology vendors and service providers featured in the program deliver critical transformation initiative requirements for early […]
Act-On Software Expands Leadership Team, hires Veteran Martech Software Executives Gregg Ames as Chief Commercial Officer and Syed Ahmed as SVP of Engineering
Growth Marketing Automation Leader Continues Strong Momentum with Key Leadership Additions Portland, OR — July 28, 2021 — Act-On Software, the leading growth marketing automation platform, today announced the addition of Gregg Ames as Chief Commercial Officer and Syed Ahmed as Senior Vice President of Engineering, both reporting to Act-On CEO Kate Johnson. As the […]