Category: Lead Management
Learn how AXIS Integrated is using Act-On to attract and nurture great prospects and substantially improve their clients’ lead-to-application rates.
Follow these simple steps to set up effective lead nurturing campaigns that drive prospects through the funnel and beyond.
Act-On’s Account-Based Marketing
We recently surveyed 100 B2B marketers about the much buzzed-about term “account-based marketing” (ABM). This is what we found.