80% of companies say that event marketing is important to marketing success and 40% say it’s critical. But at a time when integrated, cross-channel marketing plays a critical role for marketers, just 29% of B2B companies say their event marketing initiatives are very integrated with other marketing campaigns.
Join Act-On’s CMO, Atri Chatterjee, and Hafez Asel of Re-Targeter, Shari Johnston of Demandbase, and David Pitta of BrightTALK in a live video roundtable as they discuss how they apply demand gen strategies to create, distribute, and measure event programs. Topics include:
Creating a content strategy
Maximizing audience development across owned, earned and paid sources
Powering opportunity pipeline creation through lead management and sales enablement
Achieving measurable results through integrated marketing
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