Thinking about a B2B newsletter launch? That’s great, but it raises a lot of questions. Usually, the first one to come up is whether this could a profitable project, or will it end up just being a time sink? Will it give you a fresh channel to communicate with your audience, or will you just alienate them with what they perceive as spam?
Making a move into any new content marketing channel is a big commitment. It deserves some deep thought. The good news is that many have gone before you – there are plenty of B2B newsletters around. This isn’t like jumping into a brand new social media platform.
In some ways, that predictability is almost a drawback with B2B newsletters. Let’s face it – they’ve got a rep for being boring, and many deserve it. But despite that rumor, most of the B2Bers who publish a newsletter have good things to say about them. As you can see in the CMI/MarketingProfs charts below, 81% of B2Bers currently have a newsletter already. 60% of them say they’re effective.