Did you know that research shows that every minute approximately 1,440 WordPress blog posts are published, 500 hours of video are uploaded to YouTube and there are about 3.8 million Google searches? And that just begins to cover a small portion of the content being created, searched for and viewed. What does that mean for us content marketers? It means we’re charged with creating engaging content that not only captures our reader’s attention, but also drives them to share it with their peers and friends.
But that’s where the real challenge lies for most of us. After all, two marketers can spend hours working on well-written blog posts but, once published, one post goes viral in a matter of hours while the other captures very little attention. What was the difference between these two posts? It was probably that one post resonated better with readers than the other, motivating audience members to pass it along.
Luckily, it’s not a lost cause for us marketers. There are a few ways you can promote engagement and sharing in your next piece. The trick is to create content that includes information that people believe will benefit them and their community, touches on some of their pain points, and helps them feel fulfilled.
On top of that, there are a few things you can do to make your content more appealing. Here are five tips on how to make your content more shareable: