Any savvy marketer knows content marketing is key to generating more leads and sales. Great content provides an opportunity for companies to meet their target customers where they’re at, address their pain points, educate them, build trust and keep them moving through the sales funnel.
In fact, a recent stat from the Content Marketing Institute (CMI) indicates that 91% of B2B marketers and 86% of B2C marketers view content as playing a key role in their marketing strategy.
Why is content marketing so important in the customer journey? Moreover, why is it so effective? Whether they’re watching television or browsing the web, modern buyers are constantly bombarded by ads, making many of them immune to these tactics. Yet, customers know the answers to their most burning questions are only a few clicks away. In fact, studies show 77% of adults go online on a daily basis and 26% are constantly online, making the Internet the perfect spot for companies to interact with customers. Content marketing enables companies to let customers find them and engage them when they’re ready to learn more, leading to more conversions.
Now that you know what content marketing can do for you, are you ready to boost your marketing efforts by creating content that drives conversions? These six steps will help you be on your way to creating a content strategy that works: