With the right language, this creates emotion that helps readers invest in the story and see themselves in it.
4. Create more frequently
Some marketers have experimented with SlideShare, but their efforts are inconsistent — and so are their results. When you create and update frequently your results will multiply.
This platform rewards presentations that were created most recently. So getting featured on SlideShare’s home page or top content lists is more likely if you create presentations often. Consider using this technique on older presentations by updating them to provide additional information and value.
5. Share your presentations
A well-created SlideShare presentation will generate organic traffic, but it’s also important to deploy a targeted promotion. Share through social media and embed the SlideShare in your existing website content.
Connecting with influencers when creating the presentation is also a powerful strategy. Get their ideas about the content. Then share the published SlideShare with influencers, and most likely they will share it with their own audiences, greatly expanding your reach.
6. Create an interactive experience
The functionality of SlideShare has come a long way since its inception. Most recently, it added multimedia capabilities, giving marketers tools to make their presentations highly interactive.
For example, you can insert YouTube videos. This is helpful for using SlideShare for step-by-step product demonstrations and tutorials about using products or services. Andreas Von Der Heydt, Head of Kindle at Amazon recently created “The 7 Qualities of a Successful Leader of the Future.” He designed slides that contain very few words and simple, straightforward graphics.