Marketing Sherpa’s Email Summit for 2013 has come and gone, but the knowledge shared from it lingers on. From a Top Takeaways webinar (find the slides on SlideShare), here are nine useful tips about using email and Facebook together:
Make sure they’re aligned strategically, tactically, and operationally.
Make sure to have an email opt-in in your Facebook page.
Increase your opt-in conversion with social sign-in.
When you perform day-of-week and time-of-day email testing, try applying your results to when you post on Facebook.
Conversely, look at your Facebook interaction window and try applying those to your email sending window.
Apply your winning email subject lines to Facebook headlines, and vice versa.
Do the same with images. Try those that have a high email click-through rate on Facebook, and use images that get higher engagement in Facebook in your email.
Determine which of your products do well on Facebook, and give it some email emphasis.
Mine social chatter for email topics.
Do you have a Facebook-and-email-together tip or success story to share? Let us know!
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