Welcome to the Act-On blog
Corporate
Atri Chatterjee Shares B2B Marketing Insights at DemandCon
Recently, we were very pleased to announce the addition of Atri Chatterjee to the Act-On Software team. As chief marketing…
Content Marketing
Buyer Personas: The Five Insights You Really Need (and definitely don’t have)
Many people will tell you that your buyer personas should be based on demographic data and other readily available characteristics, and…
Content Marketing, Corporate
Content Marketing: Seven Steps to Create Content Like a Publisher
Recently Jim Burns, founder and president of Avitage, sat down with me to talk about how to Create Content like…
Corporate
One Solution, Two Easy Steps: Generate Leads from Social Media with Act-On’s Twitter Prospector
Social media is a hot topic in marketing, maybe THE hot topic. Services like Facebook, Google+ and Twitter let marketers…
Corporate
Webinar Recap: Coordinating Marketing and Sales Efforts for Increased Revenue and Decreased Costs
We were recently pleased to present a webinar titled The Art of the Hand-Off, featuring Phone Works founder Anneke Seley…
Content Marketing, Marketing Automation
More Marketing Fundamentals with Thor Johnson
Guest host Jeff Ogden and demand generation pioneer Thor Johnson continue their discussion of marketing fundamentals, discussing: Do’s and Don’ts…
Corporate
Don’t Kill the Salesman: Three Ways Consumer Trends are Influencing Sales
A number of publications have suggested that advancements in technology have made the traditional salesperson obsolete. It’s easy to see…
Corporate
Four New Marketing Automation Features and Enhancements You Should Know About
Matthew Broderick once said, “Life moves pretty fast. If you don’t stop and look around once in a while, you…
Marketing Automation
Marketing Automation Fundamentals with Thor Johnson – Mad Marketing TV Episode 15
Join guest host Jeff Ogden and special guest Thor Johnson, demand generation pioneer and experienced marketing executive, as they discuss…
Corporate
Webinar Recap: 15 Essential Metrics for Perpetual Revenue Growth
Act-On recently presented a webinar titled Lead Lifecycle Analytics: Essential Metrics for Perpetual Revenue Growth. During this webinar, Gleanster Principal…
Content Marketing
Finding Happiness with Randy Garn
Guest host Jeff Ogden and special guest Randy Garn, nationally recognized author, entrepreneur, and co-founder of Prosper Inc., continue their…
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