Act-On Marketing Automation Blog
Marketing & Sales Alignment: 5 Ways to Ensure Success
A few weeks ago, my friend and colleague, Chris Hardeman, wrote a blog titled “Sales is from Mars, Marketing’s from…
Why to Use Landing Pages
Landing pages are a powerful tool that allow marketers to quickly and easily extend their website content in a targeted…
Act-On Software Named Rising Star Company of the Year At Oregon Tech Awards
Here at Act-On Software, we’re experiencing a rocket of growth. With praise from industry experts, including David Raab, as one…
10 Stats about Email Marketing in 2012
It might not be as trendy as Pinterest or as alluring as Facebook, but the tried-and-true value of email is…
More Tips on White Paper Marketing from Jonathan Kantor – Mad Marketing TV Episode 16
Join host Jeff Ogden and special guest Jonathan Kantor, author of the book “Crafting White Paper 2.0”, and founder of…
Webinar Recap: Up Your Game by Understanding the Marketing Tactics of Top Performers
In a recent webinar, Marketing Tactics of Top Performers, Forrester Principal Analyst Lori Wizdo shared analysis and insights on the…
5 Pricing & Contract Questions to Ask Before Buying Marketing Automation
There’s a lot to consider when selecting a marketing automation system and, as many of us have already discovered, it’s…
Crafting Next Generation White Papers for a Social Media Oriented Reader – Mad Marketing TV Episode 16
Without a doubt, social media has changed the way we share and absorb online content. Formats that support concise messaging,…
Sales is from Mars, Marketing’s from Venus: Five Factors to Close the Gap
Sometimes two things that should have a natural affinity seem so far apart that all the technology and willpower in…
SugarCRM Users Benefit From Seamless Integration with Act-On Software Marketing Platform
As SugarCon 2012 kicks off this week, we’re excited to share with you the complete, seamless integration of the Act-On…
Webinar Recap: Five Key Insights for Buyer Personas
We were recently pleased to present a webinar titled Buyer Personas: The Five Insights Every Marketer Needs to Nail, featuring…
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