Act-On Marketing Automation Blog
How to Use Automated Customer Segmentation for Better Results
No matter the industry, customers demand more thoughtful and meaningful experiences from the companies they do business with. Eighty percent…
Why Dynamics CRM Users Need Act-On Marketing Automation
If you want to consistently grow your organization and keep up with fast-changing customer demands, alignment between sales and marketing…
Email Marketing for Credit Unions: Getting It Right Matters for Member Service
Credit unions are taking advantage of marketing automation platforms, such as Act-On, to adapt, evolve and better serve their members…
How Traffic Segregation Affects SMS Marketing
SMS marketing is booming in popularity, because it’s a direct channel to personal devices all over the world. At the…
Use Marketing Automation to Ensure FINRA Compliant Email Marketing
Learn how marketing automation can help financial advisors and wealth management marketers overcome common obstacles to deliver effective communications.
CRM and Marketing Automation Integration Best Practices
Integrating your CRM with your marketing automation helps align sales and marketing and greatly improves your chances of success with…
4 Ways to Implement Marketing Automation Data
Collecting first-party customer data is a top priority for most B2B marketers, especially as third-party cookies and other data sources…
Marketing Automation Adoption: A Step-by-Step Guide
Contrary to popular belief, marketing automation adoption does not require a complete reinvention of your marketing programs and processes. And,…
5 Ways to Capture and Use First-Party Data
Using your own data is the best way to combat the loss of third-party cookies in all three of the…
How to Migrate Your Marketing Automation Platform
Migrating to a new marketing automation platform can be intimidating. Even if you are 100% confident in the need for…
8 Ways Marketing Automation Can Expand Your Search Marketing Agency
Search marketing agencies are experts at generating leads, building brand awareness, and increasing sales. But why stop there, especially when…
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