Act-On Marketing Automation Blog
4 Ways to Implement Marketing Automation Data
Collecting first-party customer data is a top priority for most B2B marketers, especially as third-party cookies and other data sources…
Marketing Automation Adoption: A Step-by-Step Guide
Contrary to popular belief, marketing automation adoption does not require a complete reinvention of your marketing programs and processes. And,…
5 Ways to Capture and Use First-Party Data
Using your own data is the best way to combat the loss of third-party cookies in all three of the…
How to Migrate Your Marketing Automation Platform
Migrating to a new marketing automation platform can be intimidating. Even if you are 100% confident in the need for…
8 Ways Marketing Automation Can Expand Your Search Marketing Agency
Search marketing agencies are experts at generating leads, building brand awareness, and increasing sales. But why stop there, especially when…
Marketing Metrics in the Age of Increased Privacy
As consumers continue to demand better protection when they shop and interact online, new privacy practices and regulations are upending…
Key European Digital Regulation & Compliance Developments
Since the inception of GDPR in 2016, there have been several key regulation and compliance developments important for marketers operating…
Marketing Automation Use in the Technology Industry
While marketing automation software is increasingly becoming the norm among mid- to large-scale businesses, the tech industry is clearly leading…
How to Use Automation to Create a Customer Rewards Program
Use marketing automation to create a B2C rewards program that drives retention, extends the customer lifecycle, and improves ROI.
How to Do Social Media Marketing Using Marketing Automation
Read this blog to learn how marketing automation can improve your social media campaigns and drive more engagement with your…
How to Conduct a SWOT Marketing Analysis
Learning how to conduct a SWOT analysis for your B2B marketing automation strategy can help infuse insight, ideas, and inspiration…
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