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Welcome to the Act-On blog
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Customer Journey
Want More Profits? Focus on Your Best and Worst Customers
Does your customer management strategy need an upgrade? Super customers can 16x your profits – and so can firing your…
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
Corporate
Enough is Enough in the Approval Process: When to Sign Your Name and Ship It
Take time to identify who’s in charge the approval process – who signs off and at what stage, as well…
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Marketing Automation
The Artificial Intelligence Impact: Friend or Foe to Marketing?
As artificial intelligence gains popularity, it’s clear that it will soon infiltrate the world of marketing. In this blog we’ll…
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Email Marketing
Seven Smart Strategies to Maximize Your Gmail Inbox Placement
Looking to improve your email deliverability? Check out these strategies to maximize your Gmail inbox placement.
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Corporate
Nervous on Camera? Consider Using a Teleprompter for Your Next B2B Video
Using a teleprompter for your next B2B video helps tighten your message, speed up the recording process, and soothe those…
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
Corporate
How to Develop a Brand Voice You Can Live With
Your company isn’t like any other. So don’t make it sound like any other. Read this to learn how to…
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Corporate
Back to Basics: A Primer on Marketing Metrics
What marketers need to know about measuring success, including what metrics to track and what to do with the insights.
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Corporate
Our Customers Share Why They Love Having Act-On on Their Side
With an abundance of marketing automation solutions to choose from, why choose Act-On? Here are a few reasons, straight from…
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Customer Marketing
6 Things You Need to Know About Customer Marketing
Your customers are in the driver’s seat, and how well you deliver a good customer experience will determine whether or…
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
Content Marketing
How to Create Content Unicorns and Ignore the Donkeys
Larry Kim believes one metric can tell you whether you have a content unicorn or a content donkey. Read the…
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