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
Welcome to the Act-On blog
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
Email Marketing
Agencies: How to Build an Email Campaign – When Your Client Has No List
“Although I have many social media followers, if I had the choice, I would pick email all day long over…
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
Corporate
Marketing Jobs: The Outlook is Bright
We’re celebrating Labor Day by turning the lens on our own industry. Whether you’re a grizzled old veteran or a…
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Corporate
How to Perform an Onsite SEO Audit Part 5: Rinse & Repeat
The final step to a successful onsite SEO audit is to develop the process to repeat what you’ve done. In…
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Corporate
I’m a Marketer – Why Should I Care About Sales?
Sales: “The leads from marketing are weak!” Marketing: “Sales can’t close on the great leads we give them!” And…
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
Email Marketing
10 Best Practices for Mobile-Friendly Emails
Have you heard? It’s official: More emails are opened on mobile devices than on desktops. Litmus’s most recent count showed…
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Corporate
5 Myths of Social Media Marketing
Have you tied your social media efforts to a positive ROI? Or, have you heard claims that social media marketing…
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Demand and Lead Generation
5 Steps to Set Up, Launch, and Manage an Online Display Campaign
Read this blog to learn the basics of paid advertising initiatives – including how to set up, launch, and run…
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Content Marketing, Demand and Lead Generation
5 Power Players You Need On Your Lead Management Team
If you could diagram the complexity of modern marketing and sales operations the intersecting lines of software, social, content, design,…
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Corporate
Marketers: 3 Ways to Make Sales-Based Business Intelligence Work for You
Wikipedia: “Business intelligence (BI) is the set of techniques and tools for the transformation of raw data into meaningful and…
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
Email Marketing
15 Ways to Synchronize Social Media and Email Marketing
Social media and email marketing are two of the most widely used digital marketing tactics. They’ve both had their ups…
Act-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
Demand and Lead Generation
5 Keys to Revenue-Boosting Demand Generation
“Silo” has become the dirtiest of dirty words in business and leadership these days. “To Build Your Business Smash Your…
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The Marketing Automation Quickstart Guide
A Definitive Guide to Getting the Most Out of Your Marketing Campaigns
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The Marketing Automation Quickstart Guide
A Definitive Guide to Getting the Most Out of Your Marketing Campaigns
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