Welcome to the Act-On blog
Content Marketing
Why Your B2B Marketing Needs More Video [And How to Add It]
How’s your video marketing? If you just thought, “What video marketing?” or “Huh?”, it’s way past time to add this…
Marketing Automation
What’s an Open Marketing Ecosystem? And Why Should You Care?
Yes, there are a lot of buzzwords in our industry. (Joe Lazauskas over at Contently has a running, funning series…
Content Marketing
How Content Drives a Great Customer Experience (and Profit)
What comes to mind when you hear B2B marketing strategy? For many marketers, creating persona-focused content, delivering that content to…
Corporate
The 7 Deadly Sins of Data
Sales and marketing data holds so much power … but only if you use it correctly. The following is a…
Corporate
How to Perform a Social Media Audit: Measure What Matters
Social media is long past the novelty stage. It’s a critical part of your content strategy, and like the other…
Content Marketing
How To Spice Up Your Content Marketing With Animated GIFs [And Other Animated Visuals]
According to Steve Wilhite, who invented the Graphics Interchange Format (GIF) in 1987 for CompuServe, it’s “jif,” like the peanut…
Corporate
The Act-On Email Deliverability Glossary, Part 2
This glossary defines the most common terms that the email marketer should be familiar with, in order to manage the…
Events Marketing
8 Tips for Planning a Successful Webinar
Read this blog to learn 8 simple and effective tips for planning a successful webinar that leads to more registrants,…
Content Marketing
How to Fail at Content Marketing? Make it Advertising
I’m a lucky guy. In my career I’ve held a variety of positions: operations manager, marketing director, director of business…
Corporate
Do You Market to Countries in the EU? The Safe Harbor Agreement has Been Struck Down; This May Affect You
Editor’s Note: The rules and regulations in the United States about how companies manage and protect people’s private data are…
Corporate
Mobile Friendly? Or Mobile First?
Smartphones, tablets, and other mobile devices are ubiquitous. They help us order lunch, take photographs, get traffic directions, text a…
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