Account-Based Marketing, By the Numbers


As you may have noticed, account-based marketing is getting a lot of ink, and it’s getting the online version of massive air time. There are two very good reasons for this:

  • New technologies put it within reach of the average company.
  • It really, really works.

If you want to learn more about how today’s technologies make ABM more feasible for more companies, read our 7 Essential Account-Based Marketing Strategies post.

If you want proof that account-based marketing works, take a look at this infographic. It shows the results of various studies – and the trend lines are clear. (And if you’d like to share this infographic, here’s the link.)

Account-based marketing has captured the attention of the marketing industry for good reason. According to ITSMA, 84% of B2B marketers say that ABM delivers a higher ROI than any other approach. Download, “How to Profit From Account-Based Marketing” to learn how to deploy a successful ABM strategy that produces real and repeatable success – with technology you probably already have.