Act-On Debuts on Inc. 500 List At #172

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Inc. 500We are extremely pleased and proud to announce that Act-On has made the prestigious Inc. Magazine 500 List. We scored #172 on the list of 500; we are #17 on the list of the top 100 software companies; and we are #2 in Oregon and the Portland metro area. Congratulations also to Puppet Labs, who scored #1 in the Oregon Top 100 contingent.

As Inc. Executive Editor Eric Schurenberg notes in his blog post: “This year’s 500 is the most exclusive ever: Simply to make the list, you had to increase revenue tenfold in a three-year period.” Elsewhere, he commented: “Not all the companies in the Inc. 500/5000 are in glamorous industries, but in their fields they are as famous as household name companies simply by virtue of being great at what they do. They are the hidden champions of job growth and innovation, the real muscle of the American economy.”

We appreciate the acknowledgement; Act-On is a focused, competitive company and we like success very much. That said, it’s even more important to reflect on what had to happen for us to achieve this.

First, it’s because of our team. When Inc. took our measurements last December, Act-On had grown from 10 employees in 2009 to 140 (we now are even bigger). Rapid growth can be disorienting, but our team is focused and grounded, and continues to expand our marketing automation platform according to a plan driven by our customers’ needs.

And those customers are the reason we’ve made this list. Before launching Act-On, we researched what people really wanted in a marketing automation system. We listened, and then built the system that would benefit our customers, one that emphasized ease of use and core capabilities. This process of feedback and implementation is a fundamental part of the Act-On culture today because we understand that our exponential growth has come from the companies and people who trust us to help them succeed.

Our real growth comes from word of mouth, sparked by our customers’ satisfaction and mutual good will. We are delighted to be Number 172 on Inc.’s list, but in truth, it’s not really about numbers. This award is the symbol of the voice of our customers.

You can read the whole list and peruse an interactive database sortable by industry, region, or other criteria at

Thank you!