Act-On Software a Leader in Marketing Automation

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Today G2 Crowd released its winter crowdsourced review grid for marketing automation. Over 700 reviews on marketing automation technologies were sourced across 14 companies. Overall, marketing automation users report an 85% rate of satisfaction with their software.

Marketers have voiced their opinions and Act-On is recognized as a leader:

G2 chart

Based on today’s report, leading marketing automation companies alongside Act-On include Eloqua, HubSpot, Marketo, and Salesforce (Pardot). G2 Crowd grids feed peer reviews, web traffic, Twitter, LinkedIn, and other social media data into an algorithm to determine how companies are perceived, though the peer reviews are weighted more heavily than other data.

Act-On is clearly a favorite amongst users who have shared their experiences and overall satisfaction with marketing automation. Act-On is a customer centric company dedicated to product innovation, and the customer reviews and ratings from G2 Crowd support that.


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