Agency Sees Explosive Lead Growth with Marketing Automation

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Marketing Automation

Arrows by FutUndBeidl CC 2 CROPPEDNuGrowth Solutions provides outsourced “sales as a service” business development teams, and supports them with exceptional lead generation marketing. As sales and marketing experts, NuGrowth was acutely aware of the need for specialized technology to automate processes and scale communications. Which is just one reason we’re delighted that NuGrowth chose Act-On to generate its own growth, and to manage campaigns for its clients.

Within the first six months of replacing its former marketing automation system with Act-On, NuGrowth has seen explosive growth. In tracking prospect engagement statistics over the first six months, across NuGrowth and its affiliate, Strategic Insurance Software (SIS), NuGrowth was able to identify a combined 34 percent increase in open rates; a combined Click-to-Open Ratio that more than doubled; and a combined increase in leads of 192 percent – nearly tripling the benchmark number prior to its Act-On implementation.

Return on Impression

“Like others, we use a financial formula to measure how many new opportunities are generated as a result of email marketing,” said Michael Doran, EVP of Marketing and Sales. “ROI for us means two things: Return on Investment and Return on Impression. One is a financial formula and the other an insight measurement, but both are equally important to our long consultative sales cycle.” NuGrowth uses Act-On to track the quantity and frequency of impressions, learn who is paying attention to the company’s content, and determine various metrics to cue timely outreach, positioning NuGrowth to earn a prospect’s business.

Read more about how NuGrowth lived up to its name, in this new case study

“Arrows Showing Up” by FutUndBeidl, used under a Creative Commons 2.0 license.