10 Ideas for Better Email Content Marketing Newsletters
Here are 10 ideas to help you create useful, compelling B2B email newsletter content – plus two bonus tips for sustained success.
Inbox Placement: How to Avoid the Dreaded Spam Folder
Inbox placement is increasingly important as you work to successfully reach subscribers’ inboxes. And with internet service providers using more advanced spam filtering technologies, it’s far too easy to take a misstep and end up in the junk folder.
12 Tips for Amazingly Effective Email Subject Lines (With Examples!)
Read these email subject line tips to entice your audience to open your emails and engage with your content and messaging.
How to Calculate Customer Lifetime Value for B2B Marketing
Customer lifetime value (CLV) is figuring out what you’re actually gaining from each customer. Use this metric to get the pulse of your business.
5 Account-Based Marketing Best Practices to Supercharge Conversion
Following these account-based marketing best practices can mean the difference between rising ABM conversion rates and lackluster results.
ABM KPIs to Measure (and Ignore!)
ABM KPIs help you measure the results of your account-based marketing programs. Use these ABM KPIs…plus, which ones not to use!
How to Write a Creative Brief for B2B Marketing
In this blog, you’ll learn how to write a creative brief for your next video project in 12 simple and straightforward steps.
What Is an MQL? 7 Steps to Defining Marketing Qualified Leads
What is a marketing-qualified lead? Follow these 7 steps to defining a MQL for your organization to make sure you’re passing the hottest prospects to sales.
How to Create a Buyer Persona that Increases Marketing ROI
Read this blog to learn how to create buyer personas that effectively guide your marketing plan, strategy, and tactics for great engagement and increased marketing ROI.
How to Hire a Social Media Manager for Your Marketing Team
Learn how to hire the perfect person to run your social media marketing efforts for improved metrics, engagement, and revenue across the board.
8 Tips for Planning a Successful Webinar
Read this blog to learn 8 simple and effective tips for planning a successful webinar that leads to more registrants, attendees, and ROI.
Must-Know SMS Marketing Regulations in the U.S.
Understanding SMS marketing regulations is a crucial piece of expanding your marketing reach into new channels.
What is a CTA (Call to Action) in Marketing? Writing Effective CTAs
A call-to-action (CTA) is a critical component of marketing content. It incites people to do something – to take action. What do you want them to do?
5 Strategies to Convert More Prospective Customers into Clients
Convert more prospective customers into clients with this list of five strategies to uplevel your marketing and sales.
Content Remix: 5 Brilliant Strategies for Repurposing Content Like a Pro
Good content is hard to do – and expensive. Learn how to repurpose your content to make the very most of your best content – and extend your budget.
How To Write a Marketing Email That Actually Gets Opened
Sending emails is easy. What about writing emails that actually get opened?
The Power of AI Marketing Automation: Act-On Interviews ChatGPT
With all the excitement building around AI, we wanted to interview an expert in the space. So, we “sat down” with ChatGPT, the AI chatbot that powers Act-On AI Create, to discuss AI marketing automation, among other topics.
Email Marketing Automation Strategy, or, How to Succeed at Email Marketing Without Really Trying
Lost your email marketing automation strategy mojo? You’re not alone. Get your mojo back with practical ideas from marketers like you.
10 Benefits of Account-Based Marketing
What is account-based marketing? Check out our list of 10 benefits of ABM to help inform your marketing.