Author: Galen Ettlin

The Rebel Instinct Podcast, Episode 16: Esther Flammer

Esther Flammer heads up marketing at Wrike, a multibillion dollar tech company. She shares perspective about changes in martech, advice to marketers to adapt and prove value, and what needs to change in the industry.

The Rebel Instinct Podcast, Episode 15: Justin Keller

Justin Keller of Drift wants marketers to focus on creative storytelling over the stodgy metrics.

Justin Keller says many marketers are bogged down by metrics, losing sight of compelling and creative storytelling. He shares how marketers can better deliver and grab attention for their brands in this episode of the Rebel Instinct Podcast.

The Rebel Instinct Podcast, Episode 13: Gessica Tortolano

Gessica Tortolano speaks about brand user experience and design on Act-On Software's Rebel Instinct Podcast.

On every episode of the Rebel Instinct, our team sits down with rebels from across the marketing landscape to share stories about bold moves they’ve taken as marketers. Subscribe for more. Galen Ettlin:It is the Rebel Instinct Podcast everybody, thank you so much for being here. I’m Galen Ettlin with my VP of marketing here […]

The Rebel Instinct Podcast episode 8: Ben Kiker

He's a professional performance coach who has lived the challenges many fight to overcome. From being told he needed to go to a better school, to personal struggles through substance abuse, Ben Kiker accomplished CMO success through authenticity. And he says the best thing you can do in 2023 is cut the BS and act on truth. He joins Casey Munck and Galen Ettlin, hosts of The Rebel Instinct Podcast, to talk about how corporate leaders can lead by this example.

He’s a professional performance coach who has lived the challenges many fight to overcome. From being told he needed to go to a better school, to personal struggles through substance abuse, Ben Kiker accomplished CMO success through authenticity.

And he says the best thing you can do in 2023 is cut the BS and act on truth. He joins Casey Munck and Galen Ettlin, hosts of The Rebel Instinct Podcast, to talk about how corporate leaders can lead by this example.

The Rebel Instinct Podcast episode 6: Heidi Bullock

Molecular biologists make the best marketers. Especially those who spontaneously dance down Target aisles. Okay, maybe those aren't the requirements, but those traits certainly have helped Heidi Bullock think outside the box and work her way up the as a marketer in Silicon Valley! Now CMO of Tealium, Heidi has experience as CMO at Engagio and Group Vice President of Marketing at Marketo, and more! Her advice: don't make it so complicated!

Molecular biologists make the best marketers. Especially those who spontaneously dance down Target aisles. Okay, maybe those aren’t the requirements, but those traits certainly have helped Heidi Bullock think outside the box and work her way up the as a marketer in Silicon Valley! Now CMO of Tealium, Heidi has experience as CMO at Engagio and Group Vice President of Marketing at Marketo, and more! Her advice: don’t make it so complicated!

The Rebel Instinct Podcast episode 5: Leo Ochoa

Inspired by his work as a wildland firefighter, Leo Ochoa founded Dorsum (dorsumtech.com), which produces spinal support mobility devices. He was discouraged from launching at the end of 2019 (holiday season), but decided to go for it anyway. A few months later, the world shut down for the COVID pandemic, but Leo was luckily up and running. Leo shares his inspirational and defiant journey, leaving behind the big corporate world of Phillips Sonicare and Columbia Sportswear to found his own company at a scary time.

Inspired by his work as a wildland firefighter, Leo Ochoa founded Dorsum (dorsumtech.com), which produces spinal support mobility devices. He was discouraged from launching at the end of 2019 (holiday season), but decided to go for it anyway. A few months later, the world shut down for the COVID pandemic, but Leo was luckily up and running. Leo shares his inspirational and defiant journey, leaving behind the big corporate world of Phillips Sonicare and Columbia Sportswear to found his own company at a scary time.

The Rebel Instinct Podcast episode 4: Sara Gelenberg-Field

Ever notice how some people who are always talking don't really have a whole lot to say? Well now, it's YOUR turn to speak up! That imposter whispering doubt into your brain needs a reality check. Sara Gelenberg-Field has climbed the ladder at Starbucks, Nestle and Mommy's Bliss. She says she used to be the quiet one, but now speaks up to make her ideas come to life and transform MEGA companies. When there's a whole lot to feel burned out about, rebelling a little can sure reignite the fire.

Ever notice how some people who are always talking don’t really have a whole lot to say? Well now, it’s YOUR turn to speak up! That imposter whispering doubt into your brain needs a reality check.

Sara Gelenberg-Field has climbed the ladder at Starbucks, Nestle and Mommy’s Bliss. She says she used to be the quiet one, but now speaks up to make her ideas come to life and transform MEGA companies.

When there’s a whole lot to feel burned out about, rebelling a little can sure reignite the fire.

The Rebel Instinct Podcast episode 3: Cody Putman

Cody Putman, an experiential marketer at Afresh, knows you can't just sit around online and hope your campaigns resonate. He says you gotta bring experience to people. Here's how he used gummy sharks to do it.

Cody Putman, an experiential marketer at Afresh, knows you can’t just sit around online and hope your campaigns resonate. He says you gotta bring experience to people. Here’s how he used gummy sharks to do it.

The Rebel Instinct Podcast episode 2: Jorie Green Mark

How do you make marketing campaigns go from generic and corporate to fun and edgy? Jorie Green Mark is a marketing innovator and author with answers to engage target audiences! She is currently director of content for Life Extension, but also made a splash as head of social media for Kroger, with campaigns involving Jeff Goldblum and Funny or Die.

How do you make marketing campaigns go from generic corporate to fun and edgy? Jorie Green Mark is a marketing innovator and author with answers! She is currently director of content for Life Extension, but also made a splash as head of social media for Kroger, with campaigns involving Jeff Goldblum and Funny or Die.