The majority of B2B companies are blogging. In fact, 81 percent are participating in this well-proven marketing activity, according to the Content Marketing Institute. But not all are experiencing excellent results. In fact, some are really struggling.
Mark Twain said, “Whenever you find yourself on the side of the majority, it is time to pause and reflect.” We know our brands need blogs, but to capture greater results, we need something more than just a wordy post. We need strategies that deliver engagement and ROI. But where should you start?
Brands That Do Blogging Well … and Why
Achieving maximum blog ROI starts with engaging content. You must understand your target audience, focus on their pain points and, above all, leverage creative methods for capturing attention and solidifying relationships. Here are some examples to inspire your blogging efforts.