Resources to Help You Execute Your Marketing Strategy in 2019
Want to hit the ground running and exceed your goals in 2019? These resources and checklists will help you execute your marketing strategy.
Rethink Marketing podcast: Sales Qualification Score
In this Rethink Marketing podcast episode, Joyride’s Kat Krieger explains why they chose Act-On’s marketing automation platform.
Why Your Financial Business Needs An Application Abandonment Campaign
Many consumers abandon their loan application before submitting – as a financial business, anticipate this with an application abandonment campaign.
Rethink Marketing podcast: Hiring a Freelance Writer
On the Rethink Marketing podcast, Sharon Hurley Hall and Nathan Isaacs outline how to hire the perfect freelance writer for your B2B business.
Create a Landing Page that Gets Results
Landing pages let you curate content, images and resources to help leads during the decision-making process. Here are a few tips to make yours stand out.
Rethink Marketing podcast: Growth Marketing Hacks
Josh Fechter built a million dollar business being authentic with his audience. Learn his growth marketing hacks on the Rethink Marketing podcast.
5 Tips for More Personalized Marketing
Personalized marketing is a very important part of developing a marketing strategy that engages leads and customers. Here are 5 tips to get you started.
Rethink Marketing podcast: Networking the Hidden Job Market
Looking for your next marketing gig? Find your dream job via the hidden job market. Learn how in this Rethink Marketing podcast.
How to Build Brand Trust and Improve Your Lead Generation Efforts
Gaining the trust of your leads and current customers can do wonders to improve your ROI. These tips will help you build credibility with your audience.
The 4-Step Recipe for Analyst Relations Success
Is your B2B company looking for a surefire way to rank well in analyst reports? This 4-step recipe will set you up for analyst relations success.
Rethink Marketing podcast: Building Your Twitter Following
Can your business make money via Twitter? Sharon Hurley Hall outlines how to leverage building your Twitter following for lead generation.
A Butterfly Flaps Its Wings Inside a Start-Up: The Initiation and Effects of Team Communication
COO Bill Pierznik shares insight on team communication within start-ups, as decisions made in a silo can have unexpected yet profound effects.
Do These 4 Things to Improve Your Account Based Marketing Efforts
Account-based marketing is essential for B2B marketers wanting to make a bigger impact. These 4 tips will take your efforts to the next level.
3 Ways to Use Personalized Marketing to Attract Leads and Improve Retention
Are you struggling to see results from your marketing efforts? Use these 3 personalized marketing to attract more leads and retain customers.
How to Use Data and Analytics to Revamp Your Marketing Strategy
Are you unsure how to interpret and leverage your data? Here are a few tips on how to use data and analytics to revamp your marketing strategy?
The Marketer’s Ultimate Guide to LinkedIn Native Video
Marketers are embracing LinkedIn Native Video, where they can dramatically increase engagement with prospects and others. Read our how-to guide for a winning strategy.
5 Ways to Use Webinars to Convert More Leads into Customers
Are you ready to shake up your content marketing strategy by implementing webinars? These 5 tips will help you host webinars that convert more leads.
How to Create Content that Generates Brand Awareness and Helps You Reach More Leads
Do you want to improve your marketing ROI? Here are a few tips of how to create content to improve brand awareness and reach more leads.
Pulpo Media Improves Lead Generation Efforts with Act-On
Pulpo Media adopted marketing automation to improve its marketing efforts, generate better inbound leads and increase ROI. Check out excerpts from our interview with Oscar Padilla, Executive Vice President for client services and ad opportunities at Pulpo Media, to learn how they did it.