GDPR after 4 months in, does it matter? TL:DR yes.
Are you curious to learn what is happening with GDPR after 4 months? Learn why it matters and how to prepare for upcoming security regulations.
3 Sure-Fire Tactics to Attract More Leads
Are your marketing efforts not getting you the type or results you want? Then check out these 3 sure-fire tactics to improve your lead generation efforts.
7 Ways to Generate Leads with Mobile Marketing
Need to find more customers in today’s mobile landscape? Discover nine ways to generate leads with mobile marketing strategies.
Tips for Using Data and Analytics to Improve the Customer Experience Every Step of the Way
Want to make sure that your customers are engaging with your brand? Learn how you can use data and analytics to improve the customer journey.
6 Reasons CRM Users Should Embrace Social Media Management
Are you getting the most from your social media marketing efforts? Learn 6 reasons why you should connect your CRM with your social media management tool.
How to build a B2B following on Twitter 2018 (for Free)
Twitter is powerful when you’ve got a big B2B Twitter following composed of the right people. We know, we’ve landed significant customers via the platform. Learn how to build an engaged following for free with these actionable tips.
How to Use Micro-Moments to Capture Your Audience
Want to know how to leverage micro-moments to captivate your audience? These strategies will help you make the most out of these marketing opportunities.
When Do You Start Preparing Your 2019 Marketing Plan?
In the Act-On Marketing Blog recap, we review historical optimization; develop a social media strategy; and review six steps to your 2019 marketing plan.
4 Ways to Leverage User-Generated Content to Attract B2B Leads
Content created by your customers can enhance your marketing strategy. Learn 4 ways that you can leverage user-generated content to attract more leads.
Tips for better content, measuring your success and upcoming webinars.
In this week’s Act-On blog recap, we have rounded up a few marketing tips and upcoming webinars that will help you elevate your marketing strategy.
Advanced Marketing Metrics with Easy-To-Use Engagement Insights
Get advanced marketing metrics with Engagement Insights, an easy-to-use templated approach to measuring marketing performance with Google Sheets or Excel.
How Marketing Operations Can Align with Sales (and Why)
Learn why marketing operations and sales alignment is crucial to achieving your company’s goals and improving ROI, and a few ways that you can ensure both these teams are collaborating, staying in sync and taking the steps needed to drive company growth and see results.
A step-by-step guide for creating an employee advocacy program
Employee advocacy is a fastest, organic tactic for building brand engagement. Here is a step-by-step plan for getting your employees to post, Tweet, and share your relevant content on their own personal social network accounts.
How to Create an Organic LinkedIn B2B Marketing Strategy
Are you doing all you can to better leverage LinkedIn to be a powerful B2B marketing tool for your company? Here are several tips for building an organic LinkedIn B2B marketing strategy.
4 Strategies for Reestablishing Your Website’s Lead-Gen Magnetism
Marketers must change the way they approach lead generation to get in front of buyers earlier. Get 4 strategies that will attract more leads to your website.
Win More Leads, More Trust, and More Engagement with Video Marketing
Learn how to win more leads, more trust, and more engagement with video marketing for your B2B business. Everyone says they want to do video, but are they doing it in a intentional way for their business? Learn how.
How to Perform a 2018 Mid-Year Marketing Assessment with Checklists
On track to meet your annual goals? Well, now is a great time to evaluate your efforts with a mid-year marketing assessment. Here are some checklists to help you evaluate your mid-year marketing results in social, search, paid, website, more.
The Guide to a Successful Employee Advocacy Plan
Why take the time to cultivate employee advocacy? Imagine positioning your brand as one its employees are proud to work for.
Get it in Writing: The Benefits of a Sales and Marketing SLA
Find out the risks and rewards of a sales and marketing service level agreement (SLA), and find out how to create an SLA of your own using our free template.