Improve Sales, Marketing, SEO and more with Sales Call Analysis
In this Rethink Podcast interview, Amit Bendov, CEO of Gong, describes how to use sales call analysis to improve sales, marketing and more.
GET SH*T DONE: Building Buyer Personas in 3 Steps
Get a head start on your marketing education with Act-On GET SH*T DONE eBooks, including how to build buyer personas in 3 steps.
Engagement Insights Easily Delivers Marketing Metrics You Care About
Act-On Engagement Insights offers easy-to-use templates to better understand your marketing metrics
8 Marketing Podcasts You Should Subscribe to and Listen to
Become a better marketer by listening to these eight marketing podcasts.
Total solar eclipse brings team together across offices
The solar eclipse brought Act-On employees together from across geographic offices to experience a once-in-a-lifetime event.
7 of the Best Marketing Books You Must Read Now
Ready to take your marketing strategies to the next level? Check out our selection of the best marketing books, packed with strategies to get you ahead.
Putting the Person in Personalization
Marketers have added personalization to emails, social and more, but what about their own websites? Listen to this podcast to learn how to make your site more relevant and helpful to each individual.
Smart Strategies that Give Your SMB Marketing a Boost
Don’t miss these killer strategies that will surely give your SMB marketing a major advantage.
The Gray Area of Terms of Service, Influencer Marketing, and SEO
Do you know how to mitigate the dangers that influencer marketing and outreach presents to your long-term marketing? Learn more in this Act-On Software post.
6 Tips to More Powerful Social Selling
Social selling allows you to reach prospects who were unreachable in the past. Find out how it fits into your marketing strategy.
Guide to SEO for Startups and Small Businesses
Whether you’re a startup or established small business, learn how to maximize your SEO efforts through effective marketing with Act-On Software.
Marketers Just Want To Market: Here’s How
Marketers today must balance the right brain that controls creativity and the left brain that processes information logically and analytically.
Getting Smarter About Pipeline Marketing
Should marketers be compensated like the sales team? Consider adopting a pipeline marketing strategy.
How to Set Up a Killer Google Analytics Dashboard
Once you know how to create a custom Analytics dashboard, your reporting can be automated, shared, and customized for any individual’s favorite metrics.
5 Powerful Newsletters That Teach More Than a College Degree
It’s amazing how much great information you can pack into a well-thought-out newsletter. Check out these examples of how to do it right.
Talent Management – Interview Talking MarTech Careers with Michelle Huff, CMO at Act-On Software
Watch as Michelle, CMO of Act-On, discusses how marketers today, can effectively communicate the value of their offerings to ultimately connect with their customers.
Countdown to GDPR ― Are You Ready?
As GDPR looms closer, we examine how it will affect marketers and what you need to do to prepare.
How human creativity plays a role in AI
Learn how Artificial intelligence may play a role in support, but how Marketing and Sales should remain focused on building meaningful relationships.
5 Key Elements of a Winning Employee Advocacy Program
Don’t just focus on what content to publish, focus on who delivers your content – it should start with employee advocacy.