How to Calculate Customer Lifetime Value for B2B Marketing
Customer lifetime value (CLV) is figuring out what you’re actually gaining from each customer. Use this metric to get the pulse of your business.
Customer lifetime value (CLV) is figuring out what you’re actually gaining from each customer. Use this metric to get the pulse of your business.
Convert more prospective customers into clients with this list of five strategies to uplevel your marketing and sales.
Marketers are collecting more and more first-party customer data, especially in the wake of increasing email and advertising privacy regulations. Yet many teams report difficulties
Think of customer journey mapping as your secret ingredient for marketing strategy success. The process allows you to gain a deep understanding of your customers’
Learn how the automotive industry can leverage marketing automation to redefine customer experience and drive growth.
Act-On’s reimagined Automated Journey Builder provides users with an unprecedented ability to deliver exceptional brand experiences and buying journeys.
Learn how to identify your ideal marketing audience to better segment, track, analyze, and optimize the customer experience for better engagement and more growth.
Act-On’s Chief Product Officer explains why customer experience optimization plays a key role in product development.
These best practices will help you craft calls to action that will attract your audience and keep them moving from one stage of the sales funnel to the next.
Website personalization is the best way to deliver customized user experiences, but you have to implement a sound strategy to get the most out of this useful tool.
Website personalization solutions allow you to place relevant content directly in front of your target audience to improve engagement and generate better leads.
The question of when to send an email has haunted marketers since the inception of the internet, but Act-On’s Adaptive Sending finally puts those nightmares to rest.
Use these customer outreach strategies to deliver great campaigns, content, and messaging at the perfect time and place in each customer’s buying journey.
Read this blog to learn how to personalize the customer journey through proven website personalization tactics and techniques.
Want to build a strong marketing team? Volunteering can help members of your team connect with their community while building critical marketing skills.
Segmenting your audience makes personalizing the customer journey easier than ever before and help your team focus on the best leads.
Developing a strategy that works for your target audiences is essential for email marketing success. This post will guide you through using personas, data, and behavior for improved deliverability and even better engagement.
Having your emails read as spam is every marketer’s worst nightmare. These 3 tips will help you avoid the spam folder and improve deliverability.
Joseph Jaffe believes the corporate business model is failing. With success, comes “suckage.” The key to corporate longevity is to suck less. Here is how.
Address your customers’ pain points and needs with these listening tricks that will help you refine customer personas to optimize the customer journey and fuel business growth.
In this podcast episode, Sarah Moore, Act-On’s senior customer marketing manager, offers actionable tips for acting on your customer feedback.
Want to amp up your customer marketing in 2019? Look no further! Our gift to you this holiday season is 3 tips for engaging customers in the new year?
You’ve created your targeted audience’s buyer persona, but do you know where to find them on the web? Learn why that’s important.
Content created by your customers can enhance your marketing strategy. Learn 4 ways that you can leverage user-generated content to attract more leads.
Understanding customer sentiment is critical to your marketing and organizational success. Learn about the role human emotion plays in a marketer’s work – from brand perception to decision-making to the creative.
What’s “expand marketing”? It’s the collection of tactics used to keep existing customers and to expand your relationship with them. See how to do it here.
Marketing automation shouldn’t be just for generating demand. The same principles and practices for demand gen marketing (segmenting, scoring, and nurturing) have just as much to offer customer marketing; and are especially instrumental in B2B marketing.
Today’s chief marketing officer (CMO) is the natural choice to become tomorrow’s chief executive officers because of their customer focus, cross-organizational skills, financial acumen and data-driven decision making.
Tailor digital experiences to the individual buyer with personalized marketing automation and deliver memorable results for your customers.
By locking arms with the chief customer officer, CMOs can be at the forefront of a cool new approach to driving revenue and customer loyalty.
Learn how our growth marketing platform can transform your marketing.
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