How to Use Data to Inform and Improve Your Customer Journey

customer journey

Marketers are collecting more and more first-party customer data, especially in the wake of increasing email and advertising privacy regulations. Yet many teams report difficulties when it comes to applying all that data to their marketing programs. One simple way to start? Use your customer journey as a lens to identify opportunities to apply data-driven […]

Customer Journey Mapping: How To Create A Map That Matters

decorative image of woman choosing her path

Think of customer journey mapping as your secret ingredient for marketing strategy success. The process allows you to gain a deep understanding of your customers’ needs, goals, pain points, desires and experiences. Companies that use customer journey mapping are twice as likely to outperform competitors that don’t, so it’s definitely worth discovering your ideal customer’s […]

How to Create CTAs That Convert

CTAs that Convert Leads Into Customers Blog Post

These best practices will help you craft calls to action that will attract your audience and keep them moving from one stage of the sales funnel to the next.

The Benefits of Website Personalization

Website personalization can help you meet prospects where they're at

Website personalization solutions allow you to place relevant content directly in front of your target audience to improve engagement and generate better leads.