4 Ways to Implement Marketing Automation Data

implementing marketing automation data

Collecting first-party customer data is a top priority for most B2B marketers, especially as third-party cookies and other data sources are regulated or blocked by leading tech platforms. But collecting data is only the first step. The data you gather actually needs to be applied to marketing programs to make an impact on customer experience and conversion.

Examining the Impact of GDPR One Year In

GDPR Checkbox

It’s been one year since GDPR took effect, but businesses continue to commit minor and major data breaches. Learn more about how to comply with the new regulations.

The History of Spam in Marketing

The History of Spam in Marketing

Ever wonder how the term “spam” came to be? Learn more about the history of spam in marketing and what’s being done to battle unsolicited junk messages.