5 Lead Nurture Campaigns that Build Pipeline and Support ROI
Pressure has been building around proving ROI. Sure, it’s always been there to some extent, but that pressure has recently increased, according to B2B marketers. And many say that while expectations for ROI are increasing, their budgets are not. Hardly seems fair, right? A recent survey of marketers by MarTech.org found that, of those surveyed: […]
Email Marketing Myths Debunk’d
When it comes to email marketing tips, there are a few things that we have all been told to do. From using specific CTAs to sending at certain times of the day, but does some of that conventional wisdom really make a difference? After extensive tests, see what we uncovered.
The Best Email Deliverability Guide for Marketing. Ever.
Email deliverability: It’s the cornerstone of good email marketing strategy and planning. Not sure why? Our guide will make you an expert.
Email Sender Name Best Practices for Marketing
The email marketing sender name or “from” name might seem like a small thing, but following best practices for display names can make a big difference in how your email is received.
How We Rethought Our Email Marketing Automation Workflow and Nearly Tripled Email Open Rates
We optimized our email marketing automation workflow, cutting 37 nurturing programs down to six. Open rates and click-throughs are surging.
Get Ready for 2024 Email Deliverability Compliance Changes
Email marketers: be prepared for 2024 email deliverability compliance changes with our handy update on what the email providers have coming.
5 Best Practices for Setting Up Email Nurturing Campaigns
Setting up a new email nurturing campaigns can be tough. Check out these nurture campaign best practices to achieve success.
Email Authentication Is Key to Successful Email Marketing
by Matthew Volkman
Email authentication confirms that email is really coming from the purported sender, helping prevent phishing and other malicious practices.
Inbox Placement: How to Avoid the Dreaded Spam Folder
Inbox placement is increasingly important as you work to successfully reach subscribers’ inboxes. And with internet service providers using more advanced spam filtering technologies, it’s far too easy to take a misstep and end up in the junk folder.
12 Tips for Amazingly Effective Email Subject Lines (With Examples!)
Read these email subject line tips to entice your audience to open your emails and engage with your content and messaging.
Closing Time: Google Unveils Plans to Delete Inactive Gmail Accounts
Email marketers: starting December 2023, Google will begin a new initiative to identify and remove all inactive users from it’s platform.
AI and Email Marketing: The End of Creative Burnout?
AI and email marketing can work together to make creative burnout a thing of the past for today’s marketers.
How To Write a Marketing Email That Actually Gets Opened
Sending emails is easy. What about writing emails that actually get opened?
Email Marketing Automation Strategy, or, How to Succeed at Email Marketing Without Really Trying
Lost your email marketing automation strategy mojo? You’re not alone. Get your mojo back with practical ideas from marketers like you.
Differences Between Email Marketing and Marketing Automation
Read about the 5 key differences between email marketing and marketing automation, and learn how an automation platform can help grow your business.
The Benefits of Email Marketing Automation: Is it Time for an Upgrade?
Read about key differentiators between email service provider (ESP) platforms and marketing automation platforms, and the advantages automation can bring.
Email List Management Worst Practices (And How Best to Avoid Them)
We all want to emulate the best practice in our industry or area of expertise.
Use Marketing Automation Tools to Become a Supermarketer
Generating more revenue with fewer resources might seem like a feat of superheroics. But with the right marketing automation tools, you can rise to the occasion.
Killing Me Softly: Remove Persistent Soft Bounces For a Cleaner Email List
What are soft bounces? How do they differ from hard bounces? And how can you prevent them to ensure your entire audience is receiving your sends?