Email Authentication Is Key to Successful Email Marketing
by Matthew Volkman
Email authentication confirms that email is really coming from the purported sender, helping prevent phishing and other malicious practices.
by Matthew Volkman
Email authentication confirms that email is really coming from the purported sender, helping prevent phishing and other malicious practices.
Inbox placement is increasingly important as you work to successfully reach subscribers’ inboxes. And with internet service providers using more advanced spam filtering technologies, it’s far too easy to take a misstep and end up in the junk folder.
Read these email subject line tips to entice your audience to open your emails and engage with your content and messaging.
Email marketers: starting December 2023, Google will begin a new initiative to identify and remove all inactive users from it’s platform.
AI and email marketing can work together to make creative burnout a thing of the past for today’s marketers.
Sending emails is easy. What about writing emails that actually get opened?
Lost your email marketing automation strategy mojo? You’re not alone. Get your mojo back with practical ideas from marketers like you.
Read about the 5 key differences between email marketing and marketing automation, and learn how an automation platform can help grow your business.
Read about key differentiators between email service provider (ESP) platforms and marketing automation platforms, and the advantages automation can bring.
We all want to emulate the best practice in our industry or area of expertise.
Generating more revenue with fewer resources might seem like a feat of superheroics. But with the right marketing automation tools, you can rise to the occasion.
What are soft bounces? How do they differ from hard bounces? And how can you prevent them to ensure your entire audience is receiving your sends?
Get off the hamster wheel of batch and blast emailing and start creating strategic nurtures that bring home the bacon Landing on a marketing strategy
A guest post from Brandon Blair and Travis Wetherbee on our Deliverability Team The holidays are the busiest time for email marketers and 2022 is going
Email blocklists are everywhere. They rank from the formidable to the obscure. The exact number of blocklists is not fully known – there are at least hundreds.
The Mail Privacy Protection (MPP) feature from Apple has ushered in new changes for email marketers. These changes, ranging from data acquisition to general user
Credit unions are taking advantage of marketing automation platforms, such as Act-On, to adapt, evolve and better serve their members along their financial journeys.
It’s been almost two months since Apple released its iOS 15 operating system. Apple clients who upgrade to the new operating system or purchase a
With Apple Mail Privacy Protection (MPP) on its way in, many marketing professionals are worried about losing the open rate as a favorite metric. After
Apple recently announced the newest version of its upcoming major mobile software update, iOS 15, for a fall release. With it comes new features around
Learn why and how to secure your email domain with DMARC protocols from one of Act-On’s email deliverability experts, Wael Elasady.
Check out this blog post to learn how to optimize your email send times to increase social shares.
Read this blog to learn how and why to create and implement email ramp strategies as you increase your sending value with a new dedicated IP.
Our email deliverability experts break down how clean data impacts email deliverability – and how you can verify and validate your email marketing lists.
Learn what email authentication is, why it’s important, and how to configure it for sustained email deliverability and inboxing.
Learn why and how to secure your email domain with DMARC protocols from one of Act-On’s email deliverability experts, Wael Elasady.
Read our latest blog from our email deliverability experts to learn how to succeed with re-engagement campaigns without damaging your email reputation.
Act-On’s EU Email Sending enables customers to send emails to EU residents with no transnational data transfer, which is critical to ensuring GDPR compliance.
Read this blog to learn proven tips for planning your organization’s holiday email marketing strategy that will help you close out the year on a high note!
Read this blog to learn the difference between transactional and event-triggered email and how you can use both to improve the customer experience.
Learn how our growth marketing platform can transform your marketing.
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