Prepare for the great wealth transfer by using powerful marketing automation software to attract and educate younger generations of investors.
Category: Lead Management
Read this blog to learn what progressive profiling is and how to use this tactic to create a frictionless customer experience and collect more qualified leads.
Many marketers think that lead scoring is only for B2B marketing, but it can also be especially effective when used for a B2C consumer base.
Read this blog to learn how to create engaging and effective lead nurturing campaigns that guide prospects and customers along exciting customer journeys.
In this blog, we’ll show you how to create seamless and compelling customer journeys that will help you generate demand and win more deals.
Read this blog to learn why implementing a lead nurturing program is so important and how these campaigns can turn cold prospects in loyal customers.
These tips will help you improve your lead nurturing campaigns – resulting in better leads, better sales conversations, and better return on investment.
What is a marketing-qualified lead? Follow these 7 steps to defining a MQL for your organization to make sure you’re passing the hottest prospects to sales.
Here are four lead nurturing tips for getting started with your first automated campaign.
Read this blog to learn 5 simple and effective tips to improve your B2B lead nurturing processes and convert more prospects into customers.