Manufacturing Marketing Trends for 2022
As far as manufacturing has come with the digital transformation, it’s shocking how far behind fully-digitized shops can be when it comes to sales and marketing. Look, traditional marketing methods like in-person conferences, direct mail and good ol’ fashioned cold calling do have their place. But, if you’re not also jumping on board with manufacturing […]
Webinar Wrap-Up: Content is the Future of Manufacturing Marketing
Planning, creating and analyzing the performance of B2B marketing content is one of the greatest challenges to manufacturing marketing in Europe. In fact, a poll during our recent webinar, on “The Digital Transformation and the Future of Manufacturing Marketing” showed 45% of attendees feel content is their greatest marketing challenge. Join our expert panelists from […]
The Value of Marketing Automation for Manufacturing Channel Partners
Marketing automation is the continuation of the digital transformation in manufacturing, and it holds incredible value not only for manufacturers, but for those who help to distribute and sell your products (aka, your channel partners), too. As an approach to marketing, automation allows you to set up the forms, pages, content, lists and scoring models […]
Manufacturing Marketing Best Practices
No matter your industry, there is a good rule of thumb for great marketing: the rule of one. This is a guideline for remembering you are marketing to a human being. In other words, people don’t read a website, landing page, SMS message or an email. Rather, a person reads a website, landing page, SMS […]
Persona-Based Marketing for Manufacturers
Persona-based marketing is a powerful tool that helps manufacturing organizations create better customer experiences. That’s because, as you make a real effort to understand your ideal customer, you are able to understand how to answer their questions and provide all the information they need to become your most loyal buyer. Even in manufacturing, your customers […]