Marketing Automation for the Modern Buyer’s Journey

marketing automation for the modern buyer's journey

Just a few short years ago, the average B2B buyer still responded well to the classic marketing and sales tag-team approach, with marketing providing high-quantity product exposure and sales moving in to close the deal. This had been the model for decades, and everyone (buyers and sellers alike) was trained to it. However, as the […]

Marketing Automation Stats You Need to Know Now

Have you ever heard the saying, “Change is the only constant?” As you probably already know, that’s especially true in marketing, and as a result, staying up to date with fresh statistics about B2B marketing automation can be a challenge.  So, we recently set out to uncover the most useful marketing automation stats by surveying […]

The Key Benefits of Marketing Automation

Making Marketing Automation a Reality

If you’re considering strengthening your MarTech stack, marketing automation is a powerful tool that can help you attract more prospects and win more deals.