5 Lead Nurture Campaigns that Build Pipeline and Support ROI

two business people in black and white work to build lead nurture campaigns

Pressure has been building around proving ROI. Sure, it’s always been there to some extent, but that pressure has recently increased, according to B2B marketers. And many say that while expectations for ROI are increasing, their budgets are not. Hardly seems fair, right? A recent survey of marketers by MarTech.org found that, of those surveyed: […]

Best Books on Marketing and Branding to Take Your Business to the Next Level

A variety of books shown in a large pile

If you’re looking to take your marketing game to the next level, reading the best marketing books can be an excellent way to gain insights, learn new strategies, and stay up to date with the latest trends in the industry. Sure, you can browse all day on social media and search for articles and white […]

The Rebel Instinct Podcast episode 5: Leo Ochoa

Inspired by his work as a wildland firefighter, Leo Ochoa founded Dorsum (dorsumtech.com), which produces spinal support mobility devices. He was discouraged from launching at the end of 2019 (holiday season), but decided to go for it anyway. A few months later, the world shut down for the COVID pandemic, but Leo was luckily up and running. Leo shares his inspirational and defiant journey, leaving behind the big corporate world of Phillips Sonicare and Columbia Sportswear to found his own company at a scary time.

Inspired by his work as a wildland firefighter, Leo Ochoa founded Dorsum (dorsumtech.com), which produces spinal support mobility devices. He was discouraged from launching at the end of 2019 (holiday season), but decided to go for it anyway. A few months later, the world shut down for the COVID pandemic, but Leo was luckily up and running. Leo shares his inspirational and defiant journey, leaving behind the big corporate world of Phillips Sonicare and Columbia Sportswear to found his own company at a scary time.