Content Prospecting: How to Enable Sales Reps with Lead Nurture Best Practices
Content marketing gets a lot of attention, and rightly so; it can bring potential customers to your door through SEO and social, carry your brand messages into the world, and position your company as a trustworthy authority in your field. To be successful with content marketing, you need to get very specific and strategic with process, timing, and the actual content itself. It’s a sophisticated practice, but not so difficult if you know how.
Tuesday, April 2, Bret Smith, Founder & Managing Principal of High-Impact-Prospecting and Jeff Linton, Product & Field Marketing of Act-On Software will take you on a deep dive into best practices for enabling the sales team with content prospecting. This free webinar: Content Prospecting – Support Direct Sales with Lead Nurture Best Practices will delve into finding the right leads for the sales team; define and illustrate the content prospecting methodology; and explain touchpoint engagements.
Marketing and sales both want the same thing: a pool of highly qualified, well-educated, ready-to-buy prospects reaching sales at the optimum time. This webinar is packed with information and techniques you can use right now to create this buying ecosystem. You’ll learn how to:
Differentiate yourself from the rest of the sales pack by becoming your prospect’s trusted expert
Easily source content and deliver to your prospect meaningfully
Build easily repeatable content messaging techniques to move your sales cycle along – without trying your prospect’s patience
Bret and Jeff will go through the content prospecting methodology step by step, and give full, detailed examples of touchpoints – scheduled content that gets results, including email and voice examples.
Don’t miss this cutting-edge webinar! You’ll learn techniques and practices for better sales results – that you can put into practice right away.
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