DemandGen Report Names Act-On as a 2012 Sales and Marketing Integration Award Winner

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We are proud to announce that Act-On Software has been named a recipient of DemandGen Report’s 2012 Sales and Marketing Integration Award.

This award recognizes select B2B organizations for their accomplishments in driving revenue by upgrading lead generation and lead management programs and leveraging marketing automation technology to create more sophisticated, repeatable processes for success. Act-On is honored to be among a group of notable recipients including: Cisco Systems, Coverall, HubSpot, Internap and Rubbermaid.

According to Amanda Batista, Managing Editor of DemandGen Report, the “2012 Sales and Marketing Award winners demonstrate a unique ability to tie technology integrations to their overall demand generation process.”

Act-On has been very successful in this; the company is the fastest-growing marketing automation company in the industry. Beyond our own performance, our focus is on enabling our customers to use marketing automation for the broadest possible spectrum of sales and marketing activities, and to align those activities into a coherent operational whole. Integration has been a key design principle since the company’s inception. The same integrated marketing platform that works for Act-On delivers the tools for success to our customers as well.

The full 2012 Sales & Marketing Alignment Award Report profiles the winners for their accomplishments in integrating data, social, targeting, online events, and sales enablement. Make sure to download your free copy.