Don’t #Fail Me Now – Common Struggles Businesses Face When Using Social Media

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Social media has changed the way marketers do business, so hopefully you’ve been keeping up with the competition. Businesses using social media typically share common goals – to increase brand awareness and generate leads.

There are many benefits when using social channels for business, but opportunities are often two-faced and hide an underlying challenge. I’ve identified six common struggles business face when managing their social platforms. Taking a cue from Twitter, each recommendation is under 140 characters.