Four New Marketing Automation Features and Enhancements You Should Know About

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Matthew Broderick once said, “Life moves pretty fast. If you don’t stop and look around once in a while, you might miss it.” Here at Act-On Software, the same can be said about marketing automation technology.

As the ways that consumers use technology change, the needs of marketers, who seek to reach these consumers using technology, change as well. That’s why the Act-On Software platform is always evolving. While some marketing automation companies wait around to offer new features, we know that consumer demand doesn’t wait.

As we stop to reflect on how Act-On’s marketing automation platform has evolved over the past few months, we’re excited to share a few of our offerings and improvements. Here are four key capabilities that you should know about:

  1. Dynamic Content 

    Dynamic Content allows users to launch a single email message to an entire marketing list and still provide targeted, relevant information to each contact as well as more customized responses from a single confirmation email associated with forms or automated programs. Entire sections in the message – including text, links and images – can be adjusted to display differently for recipients depending on profile attribute rules defined by the user.
  2. Search Engine Optimization 

    Users can now add meta-information including page titles, descriptions and keywords to the landing pages created within Act-On’s platform. This allows marketers to increase the search engine ranking and click-through rates of these landing pages.
  3. Progressive Profiling

    The Act-On platform now provides progressive profiling rules that serve up registration forms dynamically based on what is already known about the registrant.
  4. ROI Reporting and Analysis 

    Reporting is an increasingly important tool for marketers. With Act-On Software the data from our platform can now be combined with data from various sales force automation systems to provide

    • Revenue performance reports that track return on investment for campaigns.
    • Lead and opportunity performance reports that measure the lead generation and downstream opportunity creation from campaigns, thereby tying marketing activities directly with sales opportunity creation.
    • Campaign performance reports that enable the comparison of various campaigns to help optimize the return on marketing expense.

At Act-On, our goal is to ensure the success of our customers by providing the features marketers need to achieve maximum success. When it comes to technology enhancements, this is just the tip of the iceberg. Stay tuned for further innovations!