Get Lucky In Las Vegas

Avatar Act-On
Email Marketing

MarketingSherpa’s Email Summit 2013 runs February 19-22, at the Paris Las Vegas Hotel & Casino. If you’re going, stop by Act-On’s booth (#404) at the MarketingSherpa Email Summit Expo and say hello.

This event is the largest vendor-neutral, research-based email marketing event. It’s aimed at helping marketers overcome top email marketing challenges with case studies, quick win clinics, bonus sessions and expert panels.

On Wednesday, February 20, there will be a roundtable event in the Exhibitor Room from 2 to 3 pm. You’ll get to choose up to three round tables to attend, each staffed by an expert with plenty of information to share. Each round table lasts just 15 minutes and is limited to nine attendee participants. Look for the sign-up table near the registration desk.

If you’re eager for a quick, interactive tutorial on email deliverability then be sure to join David Fowler, Act-On’s chief privacy & deliverability officer for an interactive “Top 10 Email Delivery Best Practices” roundtable session. David will address some or all of these topics:

  1. Know your legal responsibilities
  2. What are your expectations?
  3. Understand your responsibilities
  4. Business policy management
  5. Data management
  6. Design and content
  7. Set realistic expectations
  8. Test, test and test again
  9. Be prepared to fail and get back up
  10. Stay involved – follow the industry

And if you can’t make it to Las Vegas, you can catch David and Kent McGovern, Act-On’s Deliverability Operations Manager, in this recorded webinar: Spring Into Compliance, as they discuss the U.S. and Canadian anti-spam laws and regulations you need to know about.