Greater Philadelphia Chamber of Commerce: Marketing Automation Drives More Leads, Bigger Membership
The Greater Philadelphia Chamber of Commerce (GPCC) is one of the largest chambers of commerce in the nation. Their goal is to attract, retain and grow jobs for the region, and to improve economic growth and prosperity for business owners as well as the citizens. But the business landscape is changing rapidly. Even though GPCC has a 215-year history, lately, they’ve been changing with the times.
Traditionally, this networking and public advocacy organization has relied primarily on sales to do the heavy lifting when it comes to driving new membership.
Drew Kondylas, GPCC’s membership sales manager, put it this way: “When your business is over two hundred years old, it can take a long time to see real transformation. We needed to develop different products, new services, and better approaches in order to connect with modern audiences. And we needed solutions that would allow my sales people to work smarter.”
Philadelphia Mayor Michael Nutter speaks at the GPCC Annual Mayoral Luncheon February 18, 2014 with nearly 1,500 people in attendance.
Act-On Software has made it possible for the GPCC to move from manual processes to marketing automation overdrive. Find out how they made it happen in this new case study, and discover the lead-generating results of automated campaigns.
New Visions in Chamber of Commerce Marketing
Even though the GPCC has used Act-On for just under a year, the solution has already paid for itself.
The primary concern for the GPCC – the diminishing number of leads – is seeing significant improvement. In fact, they’ve seen a 10% increase in the number of leads generated year-over-year from the website.
The number of closed deals driven by the website has also increased significantly by 12% year-over-year.
The biggest improvement was in the top line results for membership dues collected – in fact, they increased by 20% year-over-year.
Changing a business culture – as well as long-standing sales processes – can be a big challenge. But according to Drew, Act-On’s superior level of service and support has made the transition easier. “They aren’t like any other vendor I’ve ever dealt with,” he said. “It’s an amazing level of engagement and commitment.”
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