Here We Grow Again: Act-On Software Grows Revenue 405% Year-Over-Year

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2011 was a breakout year for Act-On Software. Just to look at Q4’s record results, we added 171 new customers and reported a 405 percent increase year-over-year in annual recurring revenues.

Customers continue to choose Act-On for our platform’s potent capabilities, ease of deployment, and ease of use. “We needed something that was easy to use, that we could deploy quickly without involving a lot of IT’s time,” said Curtis Preston, founder and CEO of Truth in IT, one of our newest customers. “It had to be powerful enough to deliver better results right now, but also have capabilities that we could grow into incrementally. Act-On is the first and only SaaS provider that we’ve implemented that actually does what the sales person told me it would do — and without adding additional charges every time we turn around. Act-On has exceeded our expectations.”

In addition to new customers, we also welcomed new employees (an increase of more than 600 percent year-over-year), received industry recognition, and continued to grow internationally. Here’s a snapshot of our Q4 accomplishments.

Act-On Q4 2011 Highlights:

  • Act-On included on Silicon India si100 list
  • CEO Raghu Raghavan and Shawn Naggiar, Act-On’s Chief Revenue Officer, named to the Sales Lead Management Association’s “50 Most Influential People in Sales Lead Management” list
  • Act-On joins the Marketing Automation Institute’s Vendor Council
  • Act-On opens a new office in Bangalore, India. This office’s seasoned team will support Act-On’s rapidly growing international business in the U.K., Europe, the Middle East, Asia and Austria/New Zealand.

Interested in growing your revenue in Q1? Contact us to learn more about marketing automation and how Act-On can help grow your business!