InsideSales.com Generates Leads for DreamForce – An Act-On Software Case Study
“Most people think automating marketing is a balance between tactical and strategic. In our experience implementing tactical tools that can also be used in long-term strategy is vastly superior to struggling with difficult-to-implement, bloated systems. Act-On allows us to immediately start our tactical campaigns and then grow into more strategic features over time. We highly recommend Act-On.”
– InsideSales.com, Act-On Software Customer
After reviewing other marketing automation platforms, InsideSales.com found the perfect fit with Act-On Software. Act-On provided not only the email marketing capabilities InsideSales.com needed, but also reverse IP lookup and lead nurturing capabilities. This allowed the company to better target the correct customers at the right time with the right message. With Act-On, InsideSales.com doubled its contact rates as well as the open rates for test emails.
Within just a week of implementation, InsideSales.com was up and running with Act-On. Salespeople could view key metrics to see just how effective they were being. Act-On provided a suite of tools that helped them actively cultivate hundreds of leads before they even attended DreamForce 2011.
InsideSales.com booked so many leads that it’s now got a 2-3 week lead time to keep up with the demand generated using the Act-On Software platform.
Want to see how Act-On Software can help provide value to your business? Visit the website to see a product demonstration and register for the free webinar on November 2 for first hand insight from the CEO’s at both Act-On and InsideSales.com.