“We live in an age where we are all being bombarded with more content than we can possibly consume. As a result, if you want your content to stand out and have an impact, you have got to find ways to make it as engaging and interactive as possible. Content that you simply read is forgotten or, worse, completely overlooked.” —Kevin Cain, Director of Content Strategy, OpenView
Have you been reading about interactive content everywhere you look? Not sure what it is or how to get started? This post is for you. I’m here to walk you through a quick intro to interactive content, why it works for marketers, where you can use it, and what it looks like.
What is Interactive Content?
To put it simply – interactive content is a dialogue, whereas static content is a monologue. With interactive content, you can ask questions, gauge interest, or benchmark knowledge, and use the answers to provide a personalized result. Now, rather than simply consuming the information in a research report or overview video, your audience is part of a two-way conversation that gives them a more valuable, unique experience and gives you more data about who they are and what they care about.
Whether you create an assessment, calculator, survey, quiz, configurator, or something else, the key is that your audience becomes actively involved – clicking, engaging, or answering questions.