High-Impact-Prospecting is a New York-based marketing agency providing agile, high-outcome B2B demand generation services for technology-centric clients. Earlier this year H-I-P developed a remarketing strategy that was producing wonderful results – an 18 percent increase in outcomes – but required an employee to spend hours manually consolidating and de-duplicating all the contacts from multiple data collection forms. The company’s in-house marketing system also soaked up additional resources in hardware and IT maintenance.
High-Impact-Prospecting made the move to Act-On’s cloud-based marketing automation platform, and realized savings of 1,000 labor hours/annually on the remarketing program alone. Act-On’s additional capabilities (such as list segmentation) provide new opportunities to maximize targeting and optimize H-I-P’s database. And, Act-On’s high deliverability rates had immediate impact: “I can tell you that when we get a 20 percent lift in deliverability, it translates into 20 percent in additional revenue on the other end,” said Bret Smith, High-Impact-Prospecting Managing Principal.
Get the whole story and the opportunity to ask questions at the free “eProspecting vs. eMarketing: Deliver Monetized Leads Faster” webinar. Bret Smith of H-I-P and Jeff Linton of Act-On will discuss how High-Impact-Prospecting effectively provides high-outcome B2B demand generation services for its technology-centric clients, and the role Act-On’s technology plays.
Sign up now for this webinar: Thursday, December 19, 2012, 11 am Pacific.
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