Mind the Spam Trap: New On-Demand Webinar Helps You Avoid Being Blacklisted
You just got blacklisted. Now what?
It happens to the best of companies. Even global players – Disney, Facebook, DMA, Citibank, and many others – have been sucker-punched by the blacklist, despite allocating staggering budgets to avoid such headaches.
Created to combat spammers, blacklists are notorious registries that curate ne’er-do-well email marketers who don’t follow best practices.
Why should you care?
First, your domain can easily end up blacklisted if a spam trap ensnares it. And it happens to well-intentioned marketers big and small, more often than you think.
Second, spam traps and their consequence – being blacklisted – will effectively (very effectively) squash your deliverability. Which squashes your conversion. Which flattens your revenue.
Sometimes you’re the windshield, sometimes you’re the bug.
Hosted by David Fowler, Act-On Software’s Chief Privacy & Deliverability Officer, and Craig Swerdloff, CEO of LeadSpend, the Spam Traps webinar packs a ton of useful information into a fast-paced hour, including step-by-step instructions for avoiding traps and blacklists … and undoing the damage if you’re caught.
And chances are you will be at some point, because the hard reality is that spam traps are part-and-parcel of being an email marketer.
“A spam trap has the ability to completely shut down your email program. It’s something that affects everybody who’s in the email marketing space.” – David Fowler, Chief Privacy & Deliverability Officer, Act-On Software
Here’s what you’ll learn:
What spam traps are … and who uses them
The 3 types of spam traps (spoiler alert: one of them has “zombie” in the title)
The 6 ways spam traps get on your email list (and it’s much much easier than you think)
You’ll not only hear a great conversation by two proven leaders in the field, you’ll get a set of tips and steps to help your email marketing running smoothly. And … you’ll get a special discount code for significant savings on our real-time email validation service.
Act-On uses its own and third party cookies to perform analytics, to serve you tailored advertising and content including on third party sites and to enhance the performance and functionality of our websites and software.OkayLearn more about the cookies we use.