My, It’s A Noisy World. Make That Work For You.

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chart of how people spend 60 seconds on social media“Short is in,” declares David Daniels of The Relevancy Group, describing what he calls the “Short Burst Society.” Our attention spans are getting shorter, and so are our communications:

  •  More than 50% of us skip commercials
  • 900 million+ of us place short status updates on our Facebook profiles; 50% do so every day
  • 500 million+ use Twitter; 135K+ new accounts are created daily, at least 320 new members every minute
  • 72%+ of U.S. consumers have SMS plans – at least 203 million consumers

And as a result of people spending so much time on Facebook, in particular, that network has emerged as a powerhouse marketing channel, rivaling a brand’s own website in some cases.

Summer, 2012: The Relevancy Group did an executive survey. Among other questions, they asked:
In terms of consumer engagement, defined by clicks, shares, and time spent, select the top 3 marketing channels where your deepest consumer engagement occurs. Relevance 2 7-24-2013 5-13-59 PMThis is not a problem for marketers who can adapt and use shorter communications and social media (Facebook in particular) in tandem with tried-and-true tactics like email.

But if you’d like to raise your game, we invite you to watch How and Where to Leverage Social Marketing in the Customer Lifecycle: Tactics to Drive Marketing Success. David Daniels, CEO and Co-Founder of The Relevancy Group (and former Vice President and Principal Analyst with Forrester Research) and Atri Chatterjee, CMO of Act-On, will address how to use social marketing tactics strategically throughout the entire customer lifecycle, and social marketing best practices.

Key takeaways include:

  • How to leverage social marketing
  • How to build a campaign attribution model and properly measure marketing response across direct and social channels
  • Strategies for building lifecycle campaigns across multiple channels

Register now for How and Where to Leverage Social Marketing in the Customer Lifecycle: Tactics to Drive Marketing Success

July 30, 2013 | 11:00 AM PT / 1:00 PM CT/ 2:00 PM ET

Register for the webinar