Email is an effective marketing tool that plays an important part in the buyer journey. But it can only allow marketers to guide customers through the sales funnel if it does what it’s supposed to: reach our buyer’s inbox and motivate them to take action. Therefore, the challenge for many marketers is optimizing to ensure email deliverability and engagement.
To accomplish this task, each factor, from authentication to list management to content creation, needs to be managed to clear different hurdles to getting inbox placement. While some of these steps are simple and intuitive, others are not.
All it takes is the wrong subject line or phrase to send your email straight to the spam folder. Even a poorly placed call to action may prevent your customers from taking the next step in the buyer journey. That is why it’s important to make sure all your boxes are checked before sending out your next email campaign.
Are you ready to create emails that get delivered and seen? Here are a few tips on how you can optimize your content to ensure email deliverability and improve engagement: