Is your content marketing strategy working? Do you have the buy in from everyone on the team, including sales?
The answers are probably no, and no.
We recently chatted on the Rethink Marketing podcast with Phil Bosley, CEO of Tactical Marketing, about his favorite KPI in marketing automation. His answer was the Known Website Visitor Rate. He said a successful content marketing strategy — and therefore a successful inbound marketing program — will have a Known Website Visitor Rate of about 10 percent.
Unfortunately, he said, the most B2B businesses have between 3-4 percent rate.
According to MarketingProfs, 37 percent of marketing organizations have a documented content marketing strategy, and only 20 percent describe their approach to content marketing as “very successful.” We asked Phil for his advice on optimizing your content marketing strategy.