Building subscriber lists is an essential part of email marketing, but it can be a daunting undertaking. After all, you not only want a lot of email addresses, you want a lot of email addresses that are relevant to your business and your goals. Additionally, there are strict rules and regulations about how subscriber lists are built.
As Chief Strategist and Co-Founder at Trendline Interactive, Andrew Kordek has written dozens of strategy documents for clients who needed to improve and add to their lists ‒ and no two clients’ strategies were alike. Because every organization has unique needs, Kordek says there are “literally hundreds of ways to collect email addresses today.”
But what if you approached the task of beefing up your collection of email addresses by thinking about it as a party?
Yes, a party.
After all, says Kordek, you’re inviting subscribers to experience your brand, and you’re asking for something precious from them. You want them to want to come to this party, and, once they’re there, you want them to enjoy themselves and be glad that they took the time to attend and eat and drink and make merry. Kordek’s bottom line: “Don’t let your party suck … do it right.”
Below, Kordek and other thought leaders join the party to offer their best practices for building an effective subscriber list. These experts are: