Successful SMB Habit #5: Collect the Metrics that Matter
Collecting and analyzing metrics is a key part of understanding the success of any type of program. For instance, if you don’t weigh yourself or calculate your BMI before starting a workout program, how will you understand whether the program is successful in helping you lose weight or change your body composition?
In the same respect, the type of metrics you collect is also important. You wouldn’t measure the length of your right arm before and after a workout regimen to determine weight loss. The metrics you collect should directly relate to the goal you aim to achieve.
Unlike weight loss, customer acquisition programs and marketing campaigns were once extremely hard to measure; some remain difficult to this day. However, the Internet and tools – such as marketing automation – have enabled us to track many of the factors that significantly impact our businesses.
Act-On uses its own and third party cookies to perform analytics, to serve you tailored advertising and content including on third party sites and to enhance the performance and functionality of our websites and software.OkayLearn more about the cookies we use.