We content marketers just aren’t very good at promoting our content.
Here’s how bad it is: Half of all articles get eight shares or less. That’s according to a study by Moz and BuzzSumo.
Here’s how that BuzzSumo/Moz study describes the situation:
… the majority of content published on the internet is simply ignored when it comes to shares and links. The data suggests most content is simply not worthy of sharing or linking, and also that people are very poor at amplifying content. It may sound harsh but it seems most people are wasting their time either producing poor content or failing to amplify it.
Despite the condemnation, there is an upside to this. It’s significant, too. Because so many content marketers are terrible at promoting their content, if you and I can be even adequate at it, we’ll end up looking like rock stars.
To help you break out of the eight shares slough-of-despond, here’s a pre-planned, no-brainer plan for how to use 30 slim minutes of your time to crush that eight -share average.
So get yourself a cup of coffee. Close your office door. We’re gonna get this done in 30 minutes.
Ready? Steady? Go: