The Fastest Growing Marketing Automation Platform Celebrates Record Results
We hit the ground running in 2012— and our first quarter results speak for themselves!
“From our customer base to our revenue to our employee headcount, we are thrilled with all aspects of our growth,” said Raghu Raghavan, founder and CEO of Act-On Software. “Our continued growth in customers and new opportunities in the pipeline confirms a large untapped market that is underserved today. We will continue to focus on delivering the most compelling marketing automation platform in the industry and ensuring the success of our customers.”
Curious about what we’ve been up to in Q1? Here are a few highlights from our first quarter.
Act-On Software Q1 2012 Highlights
- Customer Momentum
During Q1 2012 we acquired 246 new customers, compared to 171 new customers added in the previous quarter (Q4 2011). The newest additions to our Act-On family span most major industries, demonstrating the widespread applicability of our marketing automation solution.
- Product Innovation
Numerous enhancements to the Act-On Software marketing automation platform enable marketers to execute a broader range of sophisticated lead nurturing campaigns without compromising the intuitive simplicity our customers have come to know and love. Key platform enhancements include dynamic content creation and progressive profiling.
- Expansion of the Team
Our employee base grew by over 200% during the last year and we continue to add talent in all major functional areas including engineering, sales, customer service, marketing and finance. In addition, we were pleased to welcome former Symantec executive Atri Chatterjee as chief marketing officer.
- Industry Recognition and Praise
Act-On Software continues to gain recognition in the industry. Gleanster’s Gleansight benchmark report on marketing automation gave Act-On top honors, ranking “Best” in three of four categories—ease of deployment, ease of use and overall value. In addition, AlwaysOn named Act-On an OnMedia 100 winner and an OnDemand One to Watch.
Our success is due to one simple thing: Act-On delivers outstanding results for companies just like yours. Want to see how we can help you be successful? Contact us to learn more about marketing automation and how Act-On can help grow your business!