Tips for better content, measuring your success and upcoming webinars.

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In this week’s Act-On blog recap, we’ve curated a list of posts and upcoming webinars that will help you elevate your marketing efforts. You can check out the descriptions below or view our video for a quick recap. We invite you to take a look around to learn a few marketing tips you can incorporate into your strategy.

Highlights from the Act-On Blog

1. 5 Ways to Help B2B Content Marketers Come Up with New Content Ideas

Are you a content marketer struggling to come up with new and innovative topics to engage your audience? Then this post is just what you need to get those creative juices flowing and plan out your editorial calendar for the rest of the year and beyond. We walk you through 5 easy tips and strategies that will help you create fresh content that will engage and convert your prospects. Read More.

2. Making the Case for Calm Technology

In our latest Rethink Marketing Podcast, we chatted with Amber Case, a calm technology advocate and cyborg anthropologist. Case brings up some interesting points to make us consider how technology impacts our everyday lives. Take a listen to gain a few insights on how marketers can implement calm technology into their work. Read More.

3. Know Your B2B Marketing Metrics: Measure Your Way to Success

Measuring your marketing ROI is crucial to showing the impact your department has on helping your organization reach its goals. It’s also useful to have a few meaningful stats to show next time you ask for a raise or make the case for a new department hire.

If you’re new to data and analytics and don’t know where to start tracking your success, we’ve rounded up the essential metrics for B2B marketers. We also provide you a few tips on how to use them to show and sell your success to your CEO and CFO. Read More.

Upcoming Webinars

Register today for two upcoming Act-On webinars.

The first is Email vs. Marketing Automation and covers five signs you’re ready for marketing automation. There are many reasons why you may be ready to leave your email marketing platform behind and adopt marketing automation. We’re here to help you figure out if it’s the right solution for you.

During the webinar, we’ll discuss:

  1. How technology has evolved to allow you to send more targeted messages in less time
  2. How marketing automation can take your efforts to the next level
  3. The future of marketing automation

The webinar is Tuesday, Aug. 28th, at 9 a.m. Pacific.

The second is Lead Nurturing: How to Explode Your Leads and Fuel Your Pipeline with Content Automation. Nathan Isaacs, Act-On’s senior content strategist, will be sharing his content hacks for your automated lead nurturing programs.

The webinar is Wednesday, Aug 29 at 10 a.m. Pacific.

Learn how to identify and automate the best content for your audience that explodes your sales funnel with leads and doubles your nurture conversion rates.

In this webinar, you will learn:
1. Strategy and industry analysis
2. How to identify the best content for your industry
3. How to build and develop a lead nurture strategy
4. How to automate content into your strategy from start to finish
5. How to perfectly time and measure your nurture strategy